Thursday, 12 November 2009

100.000 images and counting

November 10th 2009 marked a special day for the Felix Features archive: we passed 100.000 images in our online archive. The actual picture that made us pass this mark is a portrait of an Afghan Army soldier, made by Alfredo Caliz, in Herat province. In many ways it is typical of the work we represent: the photographer has travelled far, spent time to document an issue and a place that affects many people, and he has made a great feature. Check out the whole series here.



What started as a personal archive of my own pictures in 2007 has turned into our agency's most important tool. The digital evolution has made it possible for us to run an agency, based on software and servers in the US, at a reasonable cost. Kudos to Photoshelter for this great product that our archive is built upon.

The transition from film to digital pictures revolutionized the flow of pictures around the world, but the process also killed off innumerable picture agencies. The financial crisis that rocked the world this and last year certainly didn't help our business. But Felix Features is still here!

Our strategy is to keep doing what we are good at: "proper" photojournalism. Whilst some media gravitate towards the entertainment and celebrity business when times are hard we have decided to be true to our craft. And we will keep working to have a fair trade profile by taking a smaller commission than is the norm in Norway, making sure photographers get a share every time a picture is sold, and working with our main partner Panos Pictures who in turn gives half their profits to development work.

We've always been confident about the quality of the pictures in our archive. We're happy to have increased the quantity as well!

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